Nelk operates the Full Send clothing brand. Sebastiani has referred to the group's trademark words as "Canadian-influenced slang". The group has also popularized a number of other terms, including "Rona Season," a reference to the group's constant consumption of Corona beer. Nelk is known for popularizing and later trademarking the slang term "Full Send" (stylized as FULL SEND) which Forgeard defined as meaning "any activity you do, give it your absolute best". The group's videos combine vlogs of their party lifestyle with footage of their actual pranks. Nelk's videos, in addition to pranks, are themed around North American college culture. In February 2022, Forgeard was officially added to the Forbes 30 under 30 list for social media influencers. On September 8, 2021, Nelk uploaded the first episode of their "Full Send Podcast", exclusive to YouTube and Apple Podcasts. It has expanded to other locations since, becoming a top five hard seltzer brand according to IRI data. It was initially available in select US states. The beverage became available for purchase on June 14, 2021. On May 31, 2021, Nelk revealed their own brand of hard seltzer called Happy Dad. Following the podcast, Full Send Podcast became the second most popular podcast in the US on Spotify. The episode went viral, receiving 5 million views in 24 hours, at which time it was removed by YouTube. They met Trump again in July 2021 at UFC 264, and he appeared on the Full Send Podcast in March 2022. They were also seen to dance to the "Y.M.C.A." song with President Trump onstage following his rally. In October 2020, members of the group met with President Donald Trump on Air Force One during one of his 2020 presidential election rallies. All four besides Forgeard ended up leaving the group at some point thereafter. In 2014, Forgeard met Jesse Sebastiani at an MTV Canada conference, who would soon after become a prominent member of the group. In 2010, Kyle Forgeard created the YouTube channel, at the time called NelkFilmz, along with other founding members Niko and Marko Martinovic, and Lucas Gasparini. The group's founder, Kyle Forgeard, and Jesse Sebastiani, have been referred to as "two of the most recognizable personalities for young people in North America". They are known for their prank videos, vlogs, and their brand Full Send Entertainment. Nelk (stylized as NELK), also referred to as the Nelk Boys, is a Canadian-American YouTube channel and entertainment company.
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